ERGONOMICS AND ANTHROPOMETRICS

The importance of ergonomics and anthropometrics in retail design is very important to achieve maximum convenient from both retailer and customers side. A successful design seeks not only the aesthetic appearance but a great relation and communication towards the human.

Concept and arrangement of the layout and design suppose to fit the ergonomics studies. The design can be very much affecting the sales and customers feeling. Their behavior is pretty much controlled by the atmosphere and approachment of how the design interact with them.

In this project, I'm doing a retail for Benefit Cosmetics which divided into some areas such as Display/fixtures Area, Lounge, Mirror Vanities, Checkout counters, and brow bar. Therefore, I divide the studies based on the area :

MIRROR VANITY AND BROW BAR AREA

The area will have a mirror vanity to allow the customers have the most comfortable seats to enjoy while testing the products. Integrated with the lighting, furniture, and environment surroundings

MIRROR TESTER SHELVES

The products will come with tester for a quick test as the customers try before deciding to purchase. Majority of the shelves will have a small mirror that will be placed in an exact position to offer the best reflection.

CHECKOUT COUNTER AND LOUNGE AREA

FIXTURES DIMENSION FOR DISPLAY AREA